Gilda Midani

I’d be lying if I told you I didn’t have a soft spot for clothing, especially when it’s hand made from natural fibres…linen, cotton and wool. It has a lovely rawness to it compared to all those fast fashion ‘made-in-china’ clothes stuffed onto racks at any big box retailer. And yes, I know natural textiles are hard on the ol’ wallet but a $10 t-shirt also comes at a cost that’s often less visible; in human and environmental terms.

Now, as someone who spends 98% of the week in jeans, t-shirts and sweaters I can only dream of owning pieces by Gilda Midani. From her website…

‘I strongly believe that comfort makes the body peaceful. And that elegance and beauty are the natural outgrowth of that feeling. Our pieces are made entirely by hand, many loving hands, for a single purpose: to make you feel as free as possible’

‘I’ve always sought inspiration in folk and primitive cultures, in utilitarian garments of modern times. Much more than in the world of fashion, which I respect and admire, but it’s not where I belong. Materials are cottons, linens, silks, woven, in all their different forms, textures and threads; sometimes even synthetics, just for fun. I focus on varying the scale, the proportions, and the finishing of those basic forms which I consider insuperable, and above all working the textile with the most exquisite manual techniques, from the primitive beeswax batik to the ancient shibori of Japan, with pigments ranging from the traditional plant-based to silicone, plaster and even iron oxide. The only rules are to maintain quality, guarantee comfort and create beauty. To achieve this, anything goes!’


Midani’s path to making clothes is a meandering one that spans decades beginning in the 90’s when when she designed costumes for theatre and opera. Photography and set design also shaped that path and in 2014 she launched her first clothing collection.

This ain’t rocket science I know but I’d rather support a maker like Midani if it means limiting the thousands of pounds of t-shirts and jeans churned out every year by invisible owners of poorly ventilated factories and the hundreds of kilometres of shipping required to fill those overstuffed racks at Joe Fresh (see the silent costs of the shipping industry here). As challenging as it is I’d rather support hand-made when possible. And oh my, those hands are what make her clothing worth it…

You can find out more about this talented maker on her website here or follow her on Instagram here.

Gilda Midani. Photo courtesy of Murilo Meirelles / JP Magazine




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